“Why Didn’t I
Think of That?”

In 1994, I read an article about Y2K and how computers would not be able to transition from 1999 to January 1, 2000. The world was going to end. I found 01-01-00™ visually interesting as it was; a. Language Independent; b. “Bits and Bytes”; 3. Day- Month or Month-Day in any region. Over 3 years, I secured the trademarked use of 01-01-00™ for 85 categories of merchandises that were sold in over 10,000 stores in 30 countries. One can relate to it as doing an Olympics that only comes once every thousand years. It was very successful.